Web Design

Vyta.ca Website Redesign

High-fidelity Figma redesign across 15 pages

Role

Solo Designer

Timeline

1 Month

Tools

Figma

Deliverables

15 Page Designs

The Problem

A brand that had outgrown its website

Vyta's website was outdated, inconsistent, and failing its users. Pages looked like they belonged to different brands, the mobile experience was poor, and the user journey was unclear, leaving visitors confused and quick to leave.

The numbers told the same story: an average session duration of just 30 seconds, a high bounce rate, and low organic traffic. The site wasn't just underperforming. It was actively working against the brand.

The Goal

One brand. One experience. Every page.

Unified Brand

Every page should feel like it belongs to the same brand, consistent typography, colour, and tone throughout.

Clear User Journey

Guide visitors naturally from awareness to conversion with messaging and design that answers their questions at every step.

Performance

Reduce bounce rate, increase session duration, and support organic traffic growth through better UX and clearer information architecture.

My Approach

Designing from the ground up

01
Redesigned 15+ pages including the homepage, a full services architecture, Resources, Client Stories, and About Us
02
Established a unified design system ensuring every page felt part of one brand
03
Shaped the marketing messaging alongside the visual design to support conversion
04
Designed with the user journey and information hierarchy at the centre of every decision

The Designs