I'm Akif Ashraf
A digital marketer and designer who believes the most powerful brands are built on genuine conviction, a clear point of view, honestly expressed, consistently delivered.
Marketing Should Move People
I started my career with 3 years of freelancing, working across design, digital, and marketing projects for a range of brands and clients. That period taught me how to work independently, deliver under pressure, and adapt quickly to different industries and briefs.
For the past 3 years I have worked in-house with some of Canada's leading home care brands, including Bayshore HealthCare, Bayshore Home Health, Bayshore Home Care Solutions, and Vyta. Across these roles I have contributed to web design, paid media, social media, print collateral, SEO, and digital campaigns. Today I work as a Digital Marketing and Design Specialist, sitting at the intersection of strategy and craft.
Outside of work, I stay curious. I enjoy gaming, I prioritise staying active and healthy, and I spend a lot of time exploring the world of AI and how it can make creative and marketing work smarter and more impactful.
My Values
Strategy Before Aesthetics
Beautiful work that does not serve a purpose is just decoration. Every creative decision I make is anchored in a clear understanding of what it needs to achieve for your business.
Hard Work & Delivery
I show up, I do the work, and I deliver on time. Consistency and reliability are not extras, they are the baseline I hold myself to on every project.
Long-term Thinking
I optimise for lasting results, not quick wins. The work I am most proud of still looks and performs great years after it was completed.
Craft That Compounds
Doing exceptional work consistently is the most reliable strategy. Quality builds reputation, reputation builds trust, and trust builds everything else.
Tools & Approach
Discover
Every project starts with questions, not assumptions. I invest time understanding your business, your audience, and what success actually looks like, before touching any design tools.
Create
With a clear brief locked, I move into execution. Whether it's a brand identity, a marketing campaign, or a website, I hold myself to a high standard of craft at every level.
Refine
Good work gets better with iteration. I measure, gather feedback, and continuously improve. The goal is work that performs as well as it looks, and keeps getting better.
Disciplines & Skills
Want to Work Together?
I'm always open to interesting projects and good conversations. Tell me about what you're working on.
Get in Touch↗