Vyta Social Media
Building a consistent, engaging social presence across organic content, blogs, and community posts.
Role
Social Media Designer & Strategist
Platform
Instagram & Facebook
Content Types
Posts, Carousels, Blogs, Testimonials
Period
Sept 2025 to Present
Consistent. On-brand. Human.
Vyta's social media strategy was built around consistency and warmth. Every post needed to feel like it came from the same brand voice, caring, informative, and community-focused. Content was planned monthly using a structured content calendar, ensuring a steady mix of service highlights, blog content, seasonal posts, testimonials, and community stories.
I was responsible for the full creative process, designing every post, writing the copy, and managing the monthly content calendar from planning through to publishing.
Planning that drives consistency.
A monthly content calendar covering 10 months of planned social content across post types, themes, and publishing dates.
September 2025
October 2025
November 2025
December 2025
January 2026
February 2026
March 2026
April 2026
May 2026
June 2026
24 posts. One cohesive feed.
A curated selection of social media creatives spanning blog posts, organic content, testimonials, and community posts.
Numbers that show what consistent content does
202%
Follower growth
Instagram and Facebook following grew from 350 to over 1,400 in one year
672,232
Total impressions
A 1,100% increase from 55,439 impressions the previous year
4,620
Link clicks
A 183% increase in traffic driven directly from social media to the Vyta website
160
Post shares
A 73.9% increase in shares, reflecting growing organic reach and content resonance
321
Posts published
An 80.3% increase in publishing volume, maintaining quality at scale
$100
Boosted post spend
Generated up to 48,908 views and 312 link clicks from a single $100 boosted post