Vyta Meta Ads
Brand awareness and service campaigns that transformed Vyta's lead generation
Role
Creative Designer & Copywriter
Platform
Meta (Facebook & Instagram)
Formats
Carousel, Single Frame, Story, PMAX
Campaigns
8 Campaigns
Two objectives. One creative system.
Vyta's Meta ad strategy was built around two distinct objectives: building brand awareness in key markets and driving direct service leads. Each campaign required a different creative approach. Awareness ads focused on emotional connection and brand recognition, while service ads led with specific offerings and clear calls to action.
Across every campaign, I was responsible for the full creative process, designing the visuals, writing the ad copy, and crafting post copy that matched each campaign's tone and objective.
Building recognition in key markets
Generic brand ads and a targeted Vancouver carousel campaign designed to introduce Vyta to new audiences.
Generic Brand Ads
Vancouver Care Carousel
Turning services into leads
Six service-specific campaigns spanning home care, nursing, cleaning, lawn maintenance, and specialised programs.
Lawn Maintenance
Personal Care
Connected Care
Family Burden
Emergency Avoidance
Care Gaps
Professional Cleaning
CDHCI (Client Direct Home Care Invoicing)
In-Home Nursing & Post-Hospital Care
Numbers that changed the business
75%
Reduction in cost per lead
Cost per lead dropped from $400 to approximately $100 through optimised creative and targeting
233%
Growth in total leads
Vyta grew from 300 to over 1,000 leads driven by Meta campaigns
40%
Of all Vyta leads
Meta ad campaigns account for 40% of Vyta's total lead volume